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Managing your account yourself is an admirable effort, but the truth is the tools for PPC management are getting increasing complex and they change all the time. PPC professionals dedicate hours every month simply to reading various sources to keep up with all the changes. In most cases a management fee is offset by eliminating the wasteful spending in a self-managed PPC account. That’s not even counting the value of the lost opportunities.
Think of how much stronger your business will be if you have more time to contribute what you do well to it. You have skills only you can provide to your business. Unless your goal is to master PPC, it’s usually better left to people who have dedicated their profession to it.
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