The PPC Projector uses your data to forecast the ranges of profitability for a Google Ads paid search campaign. You will be presented with the results of your submitted data and an additional forecast for more favorable and less favorable outcomes based on deviations of your lead to sale conversion rate.
Forecast Your PPC Profits
Use this simple tool to forecast whether your PPC efforts will be profitable. Find out how much you can afford to bid on a click to maintain profitability.
Your Projected ROI
PPC ROI Return Key
Positive ROI, projected to make money
Not losing money, not making money
Negative ROI, projected to lose money
PPC ROI Calculator Help
Getting the most from your Pay Per Click Ads means knowing the terminology. Use this quick reference guide below to understand the terms behind your calculation.
Number of Clicks to Purchase
It is simply the number of clicks you will buy. You can control that number in Google Ads and for the purpose of creating a forecast you will likely need at least 100 – 150 to create statistically meaningful results.
Average Cost Per Click
The cost of the click for the terms you purchase will vary, but to build a model you need an average cost. Plus, as you move the slider, you can see what is the maximum you can pay while still maintaining profitability.
Website Conversion Rate
This is the percentage of visitors that take the action your website is designed to induce them to do. It may be to request an appointment, download a catalog, get a quote or make a purchase online. This a key metric in evaluating the success of your website.
This is the number of clicks purchased times the percentage of your website conversion rate. The result of this calculation is the number of leads generated. Unless you’re an e-commerce site, this interested visitor now has to be turned into a sale.
Lead-to-Sale Conversion Rate
This is your historical rate of converting interested leads into sales. If you received 50 leads from your website interested in your product or service, historically what percentage become a customer?
Average Sale Value
This is the average dollar amount a new customer is worth to you. Even if you sell a variety of products or services with a variety of prices, if you took your total sales for the last 90 days and divided it by the number of transactions, what would the number be? In other words, how much revenue is a new customer worth to you?
Ready to Improve your PPC?
Managing your account yourself is an admirable effort, but the truth is the tools for PPC management are getting increasing complex and they change all the time. PPC professionals dedicate hours every month simply to reading various sources to keep up with all the changes. In most cases a management fee is offset by eliminating the wasteful spending in a self-managed PPC account. That’s not even counting the value of the lost opportunities.
Think of how much stronger your business will be if you have more time to contribute what you do well to it. You have skills only you can provide to your business. Unless your goal is to master PPC, it’s usually better left to people who have dedicated their profession to it.
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